Cash Turnover Ratio (CTR)

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The cash turnover ratio (CTR) a profitability and efficiency ratio that measures how many times a company uses its cash to generate revenues. It measures the efficiency of a company to turn over its cash balance into sales revenue in an accounting period.

A high cash turnover ratio means that the company is turning over its cash quickly, resulting in very efficient cash management. Low cash turnover ratio means that the company is not efficient, and it takes too long before it makes a complete cycle of cash flow in the economy.

A high cash turnover ratio is a justification that there is an efficient cash flow through the business, turning a stronger profit. So obviously this would be preferred over a low cash turnover ratio. This ratio is especially useful when the sales are not made on credit. Companies that make most of their sales on credit will always have a high cash turnover ratio compared with those dealing in cash, so before you draw a general conclusion, it is necessary to find out if the sales are on credit or cash.

Comparisons using this ratio is only valid for companies in the same industry with an almost similar capital requirement. Consider the variation in cash balances and mode of sales to avoid skewed cash turnover ratio.

Cash Turnover Ratio Formula

CTR = \dfrac{Revenue}{\text{Cash and Cash Equivalents}}

The revenue is the company sales and can be found on the company’s income statement, while cash and cash equivalents will be listed at the top of a company’s balance sheet.

When calculating the cash turnover revenue, you would generally want to average the cash and cash equivalents over the current accounting period and the last accounting period by summing up the two and then dividing by two.

Cash Turnover Ratio Example

XYZ Company Limited generated $300,000 in sales in the fiscal year 2018. They had cash and cash equivalents of $10,000 and $20,000 at the beginning and the end of the accounting period, respectively.

Calculate the company’s cash turnover ratio.

First, we need to calculate the average cash and cash equivalent:

\dfrac{10{,}000 + 20{,}000}{2} = \$15{,}000 Cash\: Turnover\: Ratio = \dfrac{300{,}000}{15{,}000} = 20\: days

The cash turnover ratio for this example was 20. This means that XYZ Company Limited replenished its cash balance 20 times during the fiscal year 2018. 

A higher cash turnover ratio is preferred because it indicates that you are turning your cash more frequently and are running a more efficient company.

However, high cash turnover ratio could potentially mean that the company has limited cash available and subsequently might require short-term funding in the future. Also, this could be interpreted that the company is selling more of its stock on credit, which may not give a clear picture of cash circulation in the business. 

Cash Turnover Ratio Analysis

Cash turnover ratio is a profitability and efficiency measure. It tells more about how many times a company can replenish its cash and cash equivalents with its sales revenue. Company accountants use this ratio for budgeting purposes to estimate the cash amount that will be needed to expand projected future sales. For instance, if XYZ Company Limited is budgeting for a $2,000,000 increase in its sales and its cash turnover ratio is 20 times, then that means that the company will need an additional $100,000 to fund the sales increase.

Analyzing cash turnover ratio is a crucial efficiency determination as it tells you how many times you can make a complete cycle of cash flow in a business. Anybody drawing a conclusion from this ratio should be careful if the sales were on a cash basis or credit. This ratio works best if almost all sales were on a cash basis. Transactions made on credit can be affected by the late collection of the cash, especially when the creditor is not creditworthy hence making this ratio not to be suitable for sales made on credit.

A variation to cash turnover ratio measures the number of days businesses take to refresh their cash balances, and this is called days cash replenishment, which is equal to 365 divided by the cash turnover ratio. For the case of XYZ Company Limited, the day’s cash replenishment is 365/20 = 18.25 days, which means that the company replenishes its cash balance after every 19 days. The shorter the days cash replenishment, the better.

Another thought might be that the business is too small in size. Similarly, a high cash turnover ratio can be a result of investing somewhere outside the business to eliminate excess balances hence reducing the denominator of the formula (average cash balance). 

The above mentioned exceptional cases for high cash turnover ratio need to be given serious consideration when analyzing a business using this ratio because they will not provide an appropriate picture of the business as it should be; hence we conclude that there is no ideal cash turnover ratio number.

Cash Turnover Ratio Conclusion

  • Cash turnover ratio measures how many times the company can replenish its cash balance using its sales revenue.
  • It can be used to gauge the company’s efficiency and profitability.
  • This measurement is used for budgeting purposes by accountants when the estimate future capital requirement to fund sales expansion
  • This formula uses two variables: Annual revenue and average cash balance.
  • High Cash Turnover Ratio indicates that the company is taking the shortest time possible to refresh its cash accounts using its sales revenue.
  • Low Cash Turnover Ratio suggests that the business is taking long before it makes a complete cash cycle in the business.

Cash Turnover Ratio Calculator

You can use the cash turnover ratio calculator below to quickly calculate the number of days a business takes to replenish its cash balance using its sales revenue by entering the required numbers.